Shaw Media has revealed the first step in a shift in direction for its original programming strategy, naming a number of new hires and promotions to its original content division.
To work under Lisa Godfrey (pictured), who took over as head of original content during a reorganization this spring (which saw Christine Shipton promoted to senior VP and chief creative officer), Shaw Media has hired Robyn Hutt and Krista Look as its directors of factual and lifestyle content, respectively.
Hutt is the former senior VP of truTV, which she helped successfully transform from Court TV. At Shaw, she will oversee History, Slice and reality programming for Global (which in the past year included Big Brother Canada).
Look takes over a lifestyle portfolio at Shaw that includes powerhouse specialty brands HGTV and Food Network Canada. She has worked on MasterChef Canada as a series producer and CBC lifestyle brands such as Steven and Chris and Best Recipes Ever.
Two new roles were also created: manager of factual content and business affairs and manager of original lifestyle content, filled by newly promoted execs Lynne Carter-Yates and Nancy Franklin, respectively. Shaw Media also made two new hires in the lifestyle department: Larissa Laycock and Marni Goldman, both production executives. Goldman comes from Rogers Media, where she was also a production exec, and Laycock was previously story editor on The Amazing Race Canada.
While the new hires don’t represent a restructuring per se, Shaw Media’s original content team has undergone a series of changes in the past six months, as it shifts its original programming focus to an increased emphasis on international coproductions, multi-platform content and strategic partnerships. Most recently, former Shaw Media exec Sarah Jane Flynn departed this summer and recently joined Paperny Entertainment.
(From Playback Daily.)