Former Viasat exec Bea Hegedus has launched the entertainment consultancy Ashgate Media.
The firm, which soft launched earlier in the year, provides distribution, strategy and financing services to media companies looking to expand through partnerships and joint ventures. Ashgate has a particular focus on clients that are shifting focus to digital, new platforms and new distribution models.
Hegedus’ inaugural trans-Atlantic deal is with Dick Clark Productions, which has picked up the international distribution rights to the Hungarian classical music talent format Virtuosos.
The first season of the series (9 x 60 minutes) premiered on Hungarian state television in 2014 and a second season is in production. The show aims to find the nation’s best young classical musician and popularize classical music among younger audiences.
Dick Clark is in talks with an as-yet-unnamed U.S. network to adapt the format and there has been interest from China and Japan as well, Hegedus said in a statement. “Virtuosos is a great show but, without our contacts, connections and expertise, it would have remained a great show on Hungarian TV,” she said.
Ahead of the MIPTV market in Cannes earlier this month, Ashgate inked a deal with FilmDoo to provide the global online video platform with content strategy and fundraising support. Hegedus will also be at the Cannes Film Festival in May to work on consultancy deals with two film studios.
Prior to launching Ashgate, Hegedus headed up the UK office of Dutch business strategy consultant 3 Rivers. She has also worked as the VP of formats and entertainment for MTG’s Viasat Broadcasting UK and as a manager at Debmar-Mercury International, the British branch of Lionsgate’s syndication business.
She also launched ID Distribution, which was later acquired by DRG, and has worked as a development producer for SBS-TV2.