Manhattan-based Go90, the mobile-first, ad-supported streamer launched by Verizon last year, is expanding into Los Angeles and has hired former Vessel exec Ivana Kirkbride as content chief.
The exec is tasked with helping to build what the telco calls “the next evolution of content” around scripted series and franchises with both linear and digital creators and actors.
This was an open position that Chip Canter, GM of Verizon digital entertainment, was looking to fill, the company confirmed via email.
Kirkbride’s “track record of establishing strong creator and partner relations and business development over the years makes her a great fit for Go90, as we focus on channel mix and programming strategy across live sports, originals, primetime and best-of-the-web,” the email states.
Kirkbride’s content selection and merchandising experience — honed through a one-year stint as VP, head of content at Vessel and, prior to that, five years at YouTube — also made her an attractive hire as Verizon looks to boost its efforts around content discoverability on existing Go90 channels, and build out new ones.
Kirkbride’s appointment is just one of a series of strategic moves in recent weeks made by Verizon as it looks to strengthen Go90′s presence in the U.S. streaming market. Among the most significant, the telco unveiled a new version of the Go90 platform that includes enhanced navigation tools to help users discover, watch and share its slate of original and licensed programming, and reduce the amount of clicks it takes to start streaming that content.
In May, Verizon made public its plans to shift Go90′s image from a mobile-only platform to one that is mobile-first. The move includes the planned expansion of Go90′s programming slate to AOL platforms in Q3 2016.