American media conglomerate Viacom has elevated James Currell as executive VP and MD across Viacom International Media Networks’ (VIMN) UK, Northern and Eastern Europe division.
Formerly chief operating officer, Currell (pictured) will now oversee the pan-regional operations out of the UK, managing all of Viacom’s media networks and related businesses in 33 European countries.
Since becoming COO in 2012, Currell has played a crucial role in driving VIMN’s pan-regional operations across Comedy Central, MTV and Nickelodeon where he grew revenues and improved profitability in mature and emerging markets. He also played a crucial role in acquiring and integrating Channel 5 Broadcasting into the Viacom fold in 2014.
Simultaneously, Channel 5 COO Paul Dunthorne has been lifted to COO for VIMN UK, Northern and Eastern Europe, reporting to Currell.
“Viacom has transformed its UK presence and grown its footprint across Europe by increasing investment in quality local content and adopting an innovative approach to partnership and to the way our brands work together,” said Currell in a statement. “I’m excited by the growth opportunities that exist in mature and emerging European markets, given Viacom’s scale and the enduring influence of our brands on TV and, increasingly, online.”
Viacom’s operations managed out of the UK have grown steadily in recent years, with the geographical group increasing annual profits by an average of 15% each year since 2010. The group operates more than 80 channels in 33 territories across Europe.