A+E Networks has expanded its partnership with HJ Holdings and Hulu in Japan with the launch of its true crime brand Crime + Investigation (CI) in the territory.
Japanese audiences will now gain access to CI’s stable of true crime content, including 60 Days In (pictured), The First 48 and My Ghost Story, with further programs joining the Japanese library in the forthcoming months. The launch follows A+E and Hulu’s partnership to bring History Japan to the region in 2016.
Earlier this month, A+E Networks began a global initiative to refresh the crime network. Reaching upwards of 50 million households in more than 170 territories, CI was provided with a new look that will introduce a “refined positioning, updated on-air look and enhanced programming strategy,” beginning with the UK territory.
“We are thrilled to be building on our partnership with HJ Holdings following the successful launch of History in Japan,” said Edward Sabin, executive MD of international at A+E Networks, in a statement.
“We believe that the audience profile on Hulu in Japan is ideal to fuel the same deep interest in real life crime that creates a passionate CI viewer. We anticipate success on Hulu and look forward to establishing a steady pipeline of quality content to the platform.”