Multiplatform media brand Fuse Media has appointed former Red Bull TV executive J-T Ladt as chief content officer.

In the newly created role, Ladt will manage all creative content development and current production of long- and short-form original programming for Fuse Media.

Based out of the company’s Los Angeles offices, he reports directly to Fuse Media CEO Michael Schwimmer when he joins the company on March 20.

Ladt joins Fuse from Red Bull Media House’s Red Bull TV, where he previously served as head of development. During his nearly two-year long stint there, he was tasked with expanding Red Bull’s global media footprint into long- and short-form narrative-based content.

Prior to this, Ladt served as VP of programming and development at National Geographic Channel, spearheading West Coast development, including the Emmy-winning series Life Below Zero; as co-head of development at Renegade 83; and co-executive producer and partner James Bruce Productions, creating for broadcast, cable and digital platforms.

Ladt began his career as an agent trainee at the Gersh Agency.

“Beyond having great experience and a track record of creative success in developing content for our core youth audience, JT has the right combination of experience across both long-form programming and short-form content for multiplatform digital distribution to support our growth initiatives,” said Schwimmer in a statement.