California-based producer 3 Ball Entertainment has linked with 49-time Women’s Tennis Association singles champion and Olympian Venus Williams on the female-focused entrepreneurial series Deals in Heels.
The tentatively titled program will seek to champion the next class of female industry titans, with five up-and-coming entrepreneurs in each episode pitching their ideas to a panel of notable female industry executives.
Two selected businesswomen will then be invited to the “executive suite” to provide deeper insight into their companies. Should those business plans measure up, the panel will dedicate one month towards mentoring the entrepreneurs on all aspects of their business in preparation for critical upcoming sales benchmarks.
At the end of that month trial, the two entrepreneurs will return to the executive suite to re-pitch their businesses, with only one winning start-up receiving a final investment offer from the panel.
The series will look to make waves of Corporate America by boosting the number of female CEOs in the boardroom. A December 2016 report from Fortune magazine found that only 27 of the Fortune 500 companies, or 5.4%, will be helmed by female CEOs by the end of first-quarter 2017.
Williams, founder and CEO of design firm V*STARR Interiors and founder of athletic apparel line EleVen, will appear in and executive produce the series.
Alongside Williams in the executive producers chair sit 3 Ball’s Todd A. Nelson, Ross Weintraub and DJ Nurre. Also attached to the series as co-executive producers are Staness Jonekos and entrepreneur Deborah Perry Piscone.
“As an advocate for gender and pay equality, I’m thrilled to be working with 3 Ball Entertainment on this project that fosters and supports trailblazing women who are actively pursuing their professional aspirations,” said Williams in a statement.