ITV Studios Australia has appointed FremantleMedia Australia’s Beth Hart as head of content.
Hart will join ITVS’s Australian office on Sept. 1 and will be responsible for all of its commissioned shows. As part of the appointment, ITV Studios Australia’s current head of content, Ben Ulm, will move to the newly created role of head of factual and reality.
Hart has worked in both the UK and Australia, having overseen popular series including The Great Australian Bake Off, The Farmer Wants a Wife, Dancing With the Stars and Celebrity Apprentice. She’s executive produced on series such as The X Factor, Hell’s Kitchen, The Apprentice and Love Island.
At FremantleMedia Australia she held the post of creative director. Prior to FMA, Hart worked as deputy head of entertainment with Syco Entertainment.
“Beth’s experience is second to none having worked on some of the biggest entertainment formats both here in Australia and abroad,” said David Mott, CEO and managing director, ITV Studios Australia, in a statement.