Paul Greenberg is departing A+E Networks to start his own digital video consultancy business, Butter Works.
For the past two years, Greenberg has served as EVP and GM for FYI channel and A+E’s digital content studio, 45th & Dean.
In his role at FYI, Greenberg was responsible for all areas of the brand including planning, programming development, production and marketing. Gena McCarthy, FYI’s EVP of programming and development, will now report to Paul Buccieri, president of A+E Studios and A+E Networks Portfolio Group, and Robert Sharenow, president of programming for A+E Networks.
Greenberg also led the team that launched 45th & Dean, the in-house hub which creates original content across A+E-owned websites, linear channels and a range of other platforms.
He spearheaded strategic digital partnerships, with credits including Snapchat’s Second Chance; Facebook Watch’s Bae or Bail; and YouTube’s Project Sammy’s Way.
Most recently, Greenberg oversaw the opening of a full-service production facility in Brooklyn.
Prior to joining at A+E, Greenberg served as CEO of CollegeHumor. He also served as CEO of Nylon, a multi-platform media company that focuses on pop culture.
“I’m incredibly thankful to A+E Networks’ president and CEO, Nancy Dubuc, and president of international and digital media, Sean Cohan, for giving me the tools and backing to build something as exciting and groundbreaking as 45th & Dean which is quickly becoming a go-to content hub among some of the biggest players in media,” said Greenberg, in a statement. “I’m excited to follow my passion and entrepreneurial spirit into this next phase of my career and to continue working with A+E Networks among many others.”
In his new venture, Greenberg and business partner, Vince Peone, Butter Works will offer services including business strategy and full creative development and production of content, including video tailored for specific platforms.