Media Ranch, Quebecor Content partner on format incubator

The winning project will receive financial backing from Quebecor Content to produce a proof-of-concept episode, with Media Ranch distributing the format internationally.
October 15, 2018

Montreal producer and distributor Media Ranch has partnered with Quebecor Content to launch a French-Canadian format incubator aimed at creating exportable TV formats.

The program, named Horsepower, will see between six and eight individuals develop an original format tailored to the needs of TVA Group and its various channels.

Participants will receive mentorship and ongoing support from Media Ranch president Sophie Ferron (pictured), with the winning project receiving an investment from Quebecor Content to produce a proof-of-concept episode. Media Ranch will produce and distribute the winning format internationally.

Submissions for the program open Nov. 10, with the incubator program running from January to June 2019. In addition to Ferron, Media Ranch Distribution SVP Tanja Van Der Goes, who is based at the company’s Amsterdam office, will also provide mentorship to participants, while Media Ranch’s head of content and storytelling Philip Kalin-Hajdu will guide the participants throughout the process.

Among the formats on Media Ranch’s format slate at MIPCOM are relationship series The Ex-pert (13 x 60 minutes) and The Judas (12 x 10 minutes) and reality game show The Vault (10 x 50 minutes). Last week, the company announced a raft of deals, including selling distribution rights to Dutch home renovation show, Paleis voor een Prikkie (Place for a Penny), to SBS Belgium, as well as signing a format option deal with Monsieur Jean Television for Verdict on Demand.

Earlier in the year the Quebec government committed more than CA$600 million in funding over the next five years via its 2018-2023 government action plan. Within that funding, the provincial government allotted $14 million for supporting Quebec artists and cultural organizations to travel to international markets, creating a funding envelope for international coproductions, and other discoverability initiatives.

From Playback Daily

About The Author
Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.