Viacom Media Networks (VMN) has expanded Chris McCarthy‘s current role as president of MTV, VH1 and Logo to now include cable channel CMT.
Effective immediately, VMN will take on a consolidated structure consisting of four brands aimed at streamlining the company’s operations and leveraging important talent relationships. The four brands are now made up of MTV, VH1, CMT and Logo; Comedy Central, Paramount Network and TV Land; BET Networks; and Nickelodeon.
McCarthy (pictured) adds oversight of CMT to his portfolio as Kevin Kay, president of Paramount Network, TV Land and CMT, is set to step down following a transition period.
He will now oversee all creative and business operations for the brand. He will continue to be based in New York and report to Viacom CEO Bob Bakish.
Kent Alterman, meanwhile, will now lead the Comedy Central, Paramount Network and TV Land group as president. There are no changes to the topline exec structure at BET Networks or Nickelodeon.
“These changes mark the next step in the ongoing evolution of our company as we continue to ensure we’re making the most of our great assets and resources, and operating as nimbly and efficiently as we can,” said Bakish in a statement. “Comedy Central, Paramount Network and TV Land share an original content strategy anchored in scripted programming, and CMT – with its deep roots in music and unscripted programming – is a natural partner for MTV and VH1. Kent and Chris have been driving forces behind Viacom’s flagship strategy, re-energizing and growing two of our most iconic brands, and I can’t wait to see what they do next.”
McCarthy gained oversight of Logo in 2014, transforming the brand into an LGBT-focused digital destination; launching the Emmy-winning Logo Documentary Films division; and growing flagship program RuPaul’s Drag Race into an Emmy winner.
The exec was first named GM of MTV2 in 2010, where he oversaw the launch of such series as Guy Code and Nick Cannon Presents: Wild ‘N Out. Prior to this, he served as executive VP for MTV and GM for mtvU.