The UK division of global digital media business Studio71, a Red Arrow Studios company, has launched a 360 talent management company.
The new firm, Moxie, will serve as an incubator for rising digital talent that will help connect creators to influential players in the industry, from strategists to brands to broadcasters, to help them reach wider audiences.
Moxie will focus on working with “innovative, diverse and boundary-pushing” digital-first talents who reach underserved audiences across the sports, fashion, lifestyle, family and entertainment verticals.
Creators signed exclusively to Moxie include the seven-piece parkour athletes, STORROR (pictured) who have amassed three million-plus subscribers on YouTube alone. Other talent includes Come Curious, the creators revolutionizing the sex space; Niko Omilana, an entertainment creator and doc maker; and prolific YouTubers and family entertainment channels including King Kenny, TheNewAdamB99, Dad V Girls and fashion and lifestyle creators Alizey Mirza, Unknown Vlogs and Carl Thompson.
“We began to cultivate a dedicated management brand for two reasons – wanting to support our most different and diverse creators, but also in response to a huge increase in demand from our brand and broadcast partners,” said James Stafford, Studio71 UK managing director, in a statement. “At Studio71, we understand there are really meaningful audiences who are completely underserved by proper TV, social and short-form content. We wanted to pursue diversity as a business model – assisting great creators to make lasting social content and then amplifying this through our work with brands and broadcasters.”