Global media company Discovery will launch its lifestyle and home brand HGTV in Germany as a free-to-air channel this June.
Viewing audiences in Germany will have access to more than 500 hours of HGTV’s programming content per year, including franchises Flip or Flop (pictured), House Hunters, My Lottery Dream Home and Good Bones.
This expansion marks the first European launch of HGTV since Discovery’s acquisition of Scripps Networks International, with additional roll outs to come. The launch of HGTV in Germany is part of Discovery’s plan to expand the reach of its Scripps brands, which was acquired in a US$14.6 billion deal last March. The Silver Spring, Maryland-headquartered company acquired a portfolio of channels in the landmark agreement, including Food Network, DIY Network and Travel Channel.
HGTV was launched in Poland in January 2017, prior to the Scripps acquisition.
“We are incredibly excited to be announcing the launch of HGTV in Germany and start using our scale and expertise across EMEA to expand HGTV and other key real-life entertainment brands into new territories and reach millions of new people throughout EMEA,” said Kasia Kieli, president & managing director of Discovery EMEA, in a statement.