Dutch-based global production and distribution venture Endemol Shine Group has appointed Kasia Jablonska to the role of head of digital distribution and monetization.
Jablonska (pictured) will be responsible for building on the success of Endemol’s VOD, AVOD, SVOD, PPV and electronic sell-through businesses. Additionally, she will lead the Group’s digital distribution strategy globally and in local markets, identifying emerging platforms and new opportunities for growth.
She will assume the role next month, reporting to Yannick Ferrero, group director of commercial operations.
Jablonska joins Endemol from media strategy consultancy firm MK&K Consultants, which she founded in 2018. She previously held senior commercial and affiliate sales roles at Scripps Networks, A+E Networks and NBC Universal.
“With such a deep content library and an ever-changing digital landscape, there is real opportunity to further grow our healthy revenue stream in the non-linear space,” said Wim Ponnet, chief strategy and commercial officer at Endemol, in a statement. “Kasia’s extensive experience working in digital media and her proven track record at monetizing content across multiple platforms and markets makes her the perfect fit for this role.”