Endemol Shine China’s co-pro deal with content producer and broadcaster Hunan TV has led to the creation of its first show, Acting Up.
The new talent format sees fresh actors face-off for roles in real Chinese scripted drama films. The pilot is currently in pre-production and is set to bow in the second half of 2019.
Acting Up is part of a roster of original non-scripted television formats being co-developed by Hunan TV and Endemol Shine China for the Chinese linear broadcast space. The joint co-development will be led by Rebecca De Young, Endemol Shine China’s head of content, and Lester Hu, Hunan TV’s head of formats and international business. An Desheng is set to produce Acting Up.
The companies announced their co-development deal last year, with the goal of creating formats for both local and international audiences.
China’s National Radio and Television Administration has given a stamp of approval to Endemol Shine China and Hunan TV’s partnership.
In 2018, Hunan TV launched Big Project, an internal content incubator and pilot production pipeline, which created over 500 hours of original non-scripted content in 2018.
“It is great to see the progress we have made in co-developing shows with Hunan TV, with an exciting first format already entering the next stage of production just months after our partnership was announced,” said William Tan (pictured), MD of Endemol Shine China, in a statement. “This demonstrates our continuing achievements in and commitment to the local market. Such long-term strategic partnerships are key for us in China as they deliver exciting and innovative content for both local and international markets.”
(With files from Barry Walsh)