MIPTV organizer Reed Midem is attempting to inject new life into the Cannes-based television and content market with a potential overhaul to its 2020 edition and beyond.
The event, which takes place annually in April, has seen its numbers change in recent years as the television industry shifts its business model to refocus efforts on production and development. Reed Midem revealed that attendance was down with 9,500 delegates registered for the 2019 event, compared to 10,000 last April. This year’s participants make up 3,300 buyers from 100 countries. The organizers stated that MIPDoc and MIPFormats drew 1,600 delegates this year.
The news of attendance figures follows the February announcement that BBC Studios, Endemol Shine Group, and Fox Networks Group would scale down their presence in the French Riviera, sending select executives to represent the businesses instead of taking stands at the Palais and exhibition area. As a result, France’s Mediawan has taken residence in the BBC Studios booth.
The organizers are considering centralizing exhibitors within the Palais des Festivals as one option. The move would offer more flexible options to exhibitors and to Reed Midem, allowing the company to save on costs associated with renting space outside the walls of the Palais and refocus on other initiatives.
“Reed Midem is currently talking to its MIPTV clients about adapting the exhibition floor plan for MIPTV 2020 to provide them with flexible solutions that meet their business needs,” said Laurine Garaude, director of Reed Midem’s television division, in an to Realscreen. “These talks include speaking to clients that have stands outside the Palais des Festivals. These are on-going discussions and any decisions will be taken in conjunction with our clients so we co-create the MIPTV 2020 exhibition experience.”
MIPTV, for its part, remains one of the largest international sales and acquisition markets, second only to its sister event MIPCOM in October.
Though light on specifics, Garaude disclosed that Reed Midem has been consulting with its clients over the past few months to better understand their evolving needs in the rapidly changing television environment.
“Feedback shows two important points. Content development is key to buyers, distributors and producers, and is central to the development of MIPTV,” Garaude said in a statement. “The other point is the need for more flexible solutions for exhibitors and visitors to meet their changing needs.”
Garaude also noted that MIPTV has been addressing the industry’s growing demand for access to content at the earliest stages of development by introducing the ‘In Development’ strand last year. The strand, which focuses on series at the project stage, has been expanded at this year’s market to address the drama, children’s and documentary genres.
Firm plans for a reimagined MIPTV market are expected to be unveiled in June and July of this year, Realscreen understands, though the exhibition’s focus on distribution, sales and acquisitions will remain a central component of the event moving forward.
“As the television industry evolves so does MIPTV. There is clearly a move for companies to enter the production cycle earlier and earlier… MIPTV 2020 will see this evolution fast-tracked with increasing emphasis on discovering and developing projects,” explained Garaude.”And, of course, there will still be the important distribution aspect of MIPTV. We are in on-going talks with our clients on reimagining MIPTV 2020 and will give details of changes in the coming months.
“Today, our talks include providing buyers with even more opportunities to discover new projects, completed productions or projects in early-stage development. This is likely to involve more pitching sessions, more screenings and more showcases of projects at all stages of the production cycle.”
Overseeing the new developments for MIPTV will be Reed Midem executive Lucy Smith, who has been promoted to the newly created role of deputy director of the television division.
Reporting into Garaude, Smith will be responsible for piloting the market’s expansion projects, including new discovery opportunities with additional screenings, pitches and showcases, curated matchmaking and a new format featuring a reimagined exhibition experience.
Smith will continue as director of MIPDOC and MIPFormats in addition to her expanded remit.