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Thames revisits “Supermarket Sweep” in ITV reboot

Thames, part of Fremantle, is reviving the classic TV game show Supermarket Sweep for ITV2. The 20 x 60-minute format, to be hosted by model and TV personality Rylan Clark-Neal (pictured), ...
July 9, 2019

Thames, part of Fremantle, is reviving the classic TV game show Supermarket Sweep for ITV2.

The 20 x 60-minute format, to be hosted by model and TV personality Rylan Clark-Neal (pictured), will return as a prime-time nightly show.

The series takes place in a supermarket, updating the original while keeping some iconic trappings, like inflatables, catchphrases and memorable jumpers.

Supermarket Sweep was commissioned by ITV2′s commissioning editor, Peter Tierney, and ITV’s head of digital channels and acquisitions, Paul Mortimer. Phil Harris¬†and Adam Hutchinson executive produce for Thames. Fremantle holds global format rights.

“We’re so pleased to be working with Thames on this re-booted version of the ITV classic game show,” said Mortimer, in a statement. “Funny and camp in equal measure, it’s a great addition to ITV2′s pre-watershed line-up. To have Rylan back on the channel as the perfect host is a real bonus too!”

“I’ve loved Supermarket Sweep since I was a teenager, so Thames and I are thrilled to be rebooting this cult classic with the awesome Rylan for it’s perfect new home on ITV2,” added Harris. “When the world’s full of doom and gloom it’s definitely time for Britain to go wild in the aisles once again.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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