People/Biz

FBE launches interactive content lab, extends Eko partnership

Multiplatform studio FBE is launching an interactive content lab to expand its capabilities in interactive storytelling across media. The lab is launching with support from Walmart-backed interactive video firm Eko, which ...
July 11, 2019

Multiplatform studio FBE is launching an interactive content lab to expand its capabilities in interactive storytelling across media.

The lab is launching with support from Walmart-backed interactive video firm Eko, which will produce more than a dozen interactive pilots, extending the two companies’ existing production relationship.

The pilot phase with Eko includes scripted and unscripted content, including game shows and social experiments.

Dane Reiley will be heading up the lab as EP. His credits include MTV’s Middle of the Night Show, Fuse/TruTV’s Billy on the Street and Adult Swim’s The Eric Andre Show.

Pilots will be distributed on the Eko platform (HelloEko.com and the Eko app).

“Interactive programming is the future of digital content,” said FBE CEO Marc Hustvedt in a statement. “FBE has a rich history of interactive storytelling and is committed to fulfilling the format’s promise. Eko is a trusted partner whose creative instincts and bold commitments help us reimagine how we engage modern audiences.”

“We’re focused on co-creating with our generation’s leading visionaries who continue to showcase how passionate they are about the interactive format,” added Ivy Sheibar, VP of business development at Eko. “FBE has proven to be a capable partner, and we’re excited to extend our relationship even further. Our viewers should expect something special.”

“As a dude who grew up reading Goosebumps choose your own adventure novels, the opportunity to join FBE and our partners at Eko at the front lines of innovation in interactive storytelling is massive. Shout out to RL Stine for making all of this possible!” said Dane Reiley, an EP at FBE’s interactive lab.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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