MGM Television has partnered with Gen-Z-focused digital media startup Brat to develop scripted and unscripted content geared to the elusive generation, with plans to immediately begin building out a slate of projects.
The two companies will jointly develop, acquire and option material from leading creative voices in the young adult space with the intention of distributing projects across traditional and streaming platforms.
Los Angeles-based Brat has garnered more than 4.5 billion minutes of watch time on its YouTube channel, serving up web series’ such as Chicken Girls and Zoe Valentine. The company features popular teen stars such as Anna Cathcart, Annie LeBlanc and Mackenzie Ziegler.
“Contrary to what’s in the news, this generation has an enormous appetite for the engaging, narrative, quality programming that this exciting partnership will bring to the market,” said Rob Fishman, co-founder of Brat, in a release.