ITV Studios executive Maria Kyriacou will head pan-regional operations at Viacom International Media Networks as president of the UK, Northern and Eastern Europe.
Kyriacou (pictured), formerly president of international at ITV Studios, will oversee media networks and related businesses at VIMN, Viacom’s international division.
VIMN operates 120 TV networks in 33 European countries, including Channel 5 in the UK. The company has also launched streaming products in the region, including Paramount+ in the Nordic countries, Hungary and Poland, and My5, Pluto TV and MTV Play in the UK. It also operates the TV prodco Viacom International Studios UK.
“Her experience of acquiring, integrating and managing creative businesses and her deep knowledge of the international television market will add a valuable perspective to our fast evolving UK operations,” David Lynn, president and CEO of VIMN, said in a statement. “She will take the helm at an exciting time, with the merger to form ViacomCBS set to confirm us as one of the world’s most important content producers and providers and to open up new opportunities to licence our brands, content and IP.”
At ITV, Kyriacou oversaw the company’s international production business, global drama strategy and worldwide distribution arm, ITV Studios Global Entertainment. Since joining ITV in 2010, she established a network on in-house production bases producing IP such as Love Island, Come Dine with Me and Talpa’s The Voice.
The executive joined ITV from The Walt Disney Company, where she was senior vice president of digital media distribution for the EMEA regions, with responsibility for the company’s digital media sales and strategy across both channel and program distribution.