Topgolf Studios, part of global sports media brand Topgolf Entertainment Group, has partnered with Westbrook Media, the content studio recently launched by Hollywood actors and musicians Jada Pinkett Smith and Will Smith.
The partnership will see the two companies creating original entertainment together for Topgolf Entertainment Group’s owned and operated networks.
The first project to come out of the partnership will be This Joka, an unscripted comedy series in which Will Smith sits down with up-and-coming stand-up comics to find out what makes them tick. Lukas Kaiser of Westbrook and Chad Nelson of Topgolf will collaboratively oversee development of the show.
The two companies will also create philanthropy-driven content to connect and empower different communities.
“As a global brand in constant pursuit of the unexpected, our partnership with Westbrook Media highlights how our unique blend of technology and original content entertainment can bring communities together,” said Topgolf Entertainment Group CEO Dolf Berle. “We look forward to collaborating with Westbrook Media as our Topgolf vision to connect people in meaningful ways aligns well with their company philosophy.”
“At Westbrook, we are always trying to push the envelope beyond what’s expected to make content and tell stories that cut through. When we get to partner with a brand like Topgolf that takes forward-thinking risks to make content that builds their brand, creates unique IP and entertains audiences to become a part of culture, we see it as a huge win,” added Westbrook Media CEO Brad Haugen.
The partnership was brokered by Creative Artists Agency (CAA).