BritBox, the streaming service created by BBC and ITV, is now live for audiences across Britain.
The SVOD platform will feature one of the largest collections of British box-sets available in one place after having struck a three-year deal with UK pubcaster Channel 4 for British TV boxsets from All 4 and British films from Film4.
The deal will migrate more than 1,000 hours of comedy, drama and non-scripted programs to the service from 2020, with new Channel 4 programs available on BritBox 31 days following their television premiere.
BritBox originally launched throughout the U.S. in 2017 before extending to Canada in an effort to provide British ex-pats with access to original UK content from ITV and the BBC. However, the two media companies earlier this year penned a deal to bring British boxsets and original series on demand to audiences throughout the UK.
The British SVOD service is priced at £5.99 (US$7.50) per month in HD and will be made available across multiple screens and devices.
“Channel 4 has always showcased distinctive and diverse British content and, in a world of almost unlimited choice, our public service brand values are more important than ever for viewers,” Channel 4 CEO Alex Mahon said in a statement. “The opportunity to collaborate as [public service broadcasters] on BritBox extends our track record of partnership and will ensure there is a compelling single destination for the very best high quality, home-grown content.”
Complementing the deal with Channel 4, Britbox has struck a deal with BT, the multinational telecommunications holding company, to package a range of products and offers for its millions of customers. As part of the deal, mobile network operator and internet service provider EE will serve as the exclusive mobile partner for BritBox.
Elsewhere, Samsung will be the first company to launch the BritBox app on its smart TVs. As such, the service will featured as a “Recommended App” on Samsung Smart TVs.
“BritBox is all about bringing together the best of British creativity and talent in a new digital world,” added Reemah Sakaan, group director for ITV SVOD. “Today’s launch and announcement of our partnership deals with Channel 4 and BT underline the quality and scale we want the service to embody.”
The multi-genre service will feature programs from the BBC, ITV, Channel 4 and Channel 5, bringing forth a range of factual programs including travelogues and documentaries hosted by the likes of David Attenborough, Professor Brian Cox, Michael Palin and Sue Perkins, among others. Content available at launch includes all past seasons of ITV2′s reality dating series Love Island (pictured), and seasons one through seven of The Great British Bake Off.