Believe Entertainment Group and Dola Media Inc. have partnered with cookbook author and television personality Ayesha Curry on the real time cooking show Homemade Unfiltered.
The six episode series will roll out across Curry’s (pictured) social channels and her lifestyle hub ShopHomemade.com through mid-December.
From sponsor Unilever, each episode will include Curry’s modern take on a classic recipe, from Mexican street corn to red velvet cupcakes, and integrate either Hellmann’s Real Mayonnaise or Best Foods Real Mayonnaise.
Beyond real-time cooking, additional episodes will feature a range of lifestyle topics and tips, including style, beauty, fashion, design, health and more.
“Social media has conditioned consumers to desire – and actually expect – direct, personal connections with their favorite public figures,” said Evan Fleischer, president of Believe Brand Studio at Believe Entertainment Group, in a statement. “So, together with Ayesha, we developed a format that not only delivers on that desire, but takes it one step further: viewers feel like they’re actually there, at home with Ayesha, cooking right alongside her.”
Believe Entertainment Group, in partnership with Dola Media and AC Brands, executive produce and produce the series.