Twofour Group has hired former Electric Ray development lead Natalie McArdle as director of development, finalizing the UK factual prodco’s senior creative team.
The ITV Studios-owned company most recently appointed BBC factual executive David Brindley to chief creative officer in November.
Joining the prodco in late January, McArdle is tasked with driving Twofour and Boomerang’s slate of factual entertainment, formats and blue chip factual programming.
The executive most recently helped drive creative strategy at the Sony-backed factual prodco Electric Ray, where she co-executive produced projects and played a role in creating titles such as My Million Pound Menu (BBC2), Alone at Home (Channel 4) and the upcoming daytime series Call That Hard Work (BBC1).
McArdle has worked in production and development at Tiger Aspect, BBC3, Firecracker Films, Studio Lambert and Twenty Twenty.
“Natalie’s always stood out for me as a rare, quirky, and original thinker; she’s someone who knows her way around big ideas that resonate and I’m chuffed to bits we’ll be working together again,” Twofour CEO Tim Carter said in a statement.