Emmy Award-winning producer Chachi Senior has joined Los Angeles- and New York-based Truly Original as head of development.
Senior (pictured) will oversee and run the prodco’s creative development roster for all platforms and across all content genres, including documentary, reality, formats, competition, podcasts and more.
He will work in close partnership with Truly Original co-presidents and co-CEOs Glenda Hersh and Steven Weinstock to build on the company’s diverse slate of series.
“Chachi is a uniquely talented executive — his creative chops and programming instincts derive from years as an award-winning producer, and a successful tenure as a network buyer and executive,” Hersh and Weinstock said in a joint statement. “He understands the world of independent production and its challenges, and is truly optimistic and bullish on the current media landscape.”
Senior added: “I’m incredibly fortunate at this stage of my career to have choices about my next chapter; ultimately, my desire was to be on the development and producing side of the business and that was cemented by getting to do it at Truly Original with Steven and Glenda. They consistently deliver at such a high level of quality, which is even more impressive given the size of their operation.”
Most recently, Senior served as head of alternative development and original programming at Paramount Network, overseeing franchises including Bar Rescue and Truly Original’s Ink Master. In addition, he executive produced the Peabody Award-winning docuseries, Time: The Kalief Browder Story; the Emmy-nominated Rest in Power: The Trayvon Martin Story; and the Joe Berlinger-directed Gone: The Forgotten Women of Ohio.
Prior to Paramount, Senior was senior vice president of original series at Spike TV. Before that, Senior served as CEO of entertainment format company Ardaban and was co-president of IAC’s Notional. He also spent three years at City Lights Media and was at AMC Networks and First Motionless Pictures.