Magnolia Network, Discovery’s joint-venture with Fixer Upper stars Chip and Joanna Gaines, has revealed another round of senior strategists tapped to lead the network’s programming, production and development teams today (Feb. 4).
Mark Levine (pictured right), formerly VP of programming and multi-platform at Discovery’s Food Network and Cooking Channel, joins the team as VP of content and programming. From Facebook’s Creative Shop Studio, Lauren Frasca (left) has been named VP of production and development.
Both executives will report to Magnolia Network GM Donna MacLetchie.
Formerly, Levine created and launched series at Food Network such as Kids Baking Championship and Supermarket Stakeout, in addition to overseeing franchises such as Food Network Star, Iron Chef and Cutthroat Kitchen.
He created the first kids programming for Food Network in Rachael vs. Guy: Kid’s Cook-Off, which served as the blueprint for Chopped Jr. Levine is credited with revitalizing Food Network shows Worst Cooks in America and The Great Food Truck Race.
In her previous role, Frasca worked with networks, studios and other IP owners including Conde Nast, Disney, Group 9 and Refinery29 to create and monetize content across multiple Facebook platforms.
Frasca previously held roles on long-form teams at both MSNBC and The Weather Channel, where she led original programming efforts from concept to production and scheduling.
Elsewhere, Bob Madden joins the network as SVP of marketing. He was previously SVP of brand creative and operations for Food Network, HGTV and Travel Channel.
The first trio of senior executives appointed to lead the lifestyle-focused network were announced in September 2019. In addition to hiring MacLetchie, formerly of Jane Street Entertainment, Magnolia Network brought Discovery’s Julie Morris into the fold as SVP of brand strategy and operations. John Marsicano, previously of the Gaines’ lifestyle brand Magnolia, is leading the network’s publicity and communications strategy.
“Each person brings a strong mix of linear and digital experience to our multi-platform venture,” said Magnolia Network president Allison Page in a statement. “Mark is a strong creative and skilled manager with an undeniably impressive track record and Lauren is a welcome addition who brings a strategic focus and experience working with some of the world’s biggest brands in media.”
Magnolia Network is slated to launch Oct. 4.