People/Biz

A+E Networks moves from live to virtual upfront presentations due to “current environment”

A+E Networks is “reimagining” its upcoming upfront, scheduled for March 25, by hosting its first “virtual upfront” as concerns around the global COVID-19 situation escalate. The virtual agency presentations, commencing the ...
March 9, 2020

A+E Networks is “reimagining” its upcoming upfront, scheduled for March 25, by hosting its first “virtual upfront” as concerns around the global COVID-19 situation escalate.

The virtual agency presentations, commencing the week of March 23,  will showcase the network’s recent “successes, programming, talent and plans” in a “new” way.

“We’re ready to showcase our portfolio of high-performing mega-brands, recapping some of the amazing success we’ve had in the last year, previewing upcoming shows we’re excited about, introducing our incredible roster of talent, and outlining our plans for 2021 across A&E, History and Lifetime,” A+E Networks’ group president Paul Buccieri (pictured) said in a statement.

He added: “The health, safety and well-being of our clients, colleagues and our industry is our top priority. A+E Networks is leaning-in to our culture of flexibility – one of the business mandates to operate in today’s world, and certainly a necessity underscored in our current environment.”

Buccieri said the upfront is “just one part” of the network’s 52-week strategy. “Whether in person or in the form of a virtual presentation, the Upfront is part of a comprehensive, year-long communications effort between our dedicated sales force and our ad sales customers,” he continued.

A+E is one of the first network groups to announce moving to a virtual model for their upfront presentations, but with many of them slated for late March and further into April and May, odds are that more will follow.

(With files from Barry Walsh)

About The Author
Andrew Tracy joined Realscreen as associate editor in 2021, following 17 years as managing editor of the award-winning international film magazine Cinema Scope. From 2010 to 2020 he also held the position of senior editor at the Toronto International Film Festival, where he oversaw the flagship publication for the organization’s year-round Cinematheque programming and edited its first original monograph in a decade, Steve Gravestock’s A History of Icelandic Film. He was a scriptwriter and consultant on the first season of the Vice TV series The Vice Guide to Film, and his writing and reporting have been featured in such outlets as Cinema Scope, Reverse Shot, Sight & Sound, Cineaste, Film Comment, MUBI Notebook, POV, and Montage.

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