UK superindie Zinc Media Group is adding a fifth label to its portfolio with the launch of Red Sauce, led by former BBC commissioning editor Tom Edwards as creative director.
The shingle will focus on factual entertainment and popular factual, working with Zinc’s branded content division, headed by Dominic de Terville, in order to bring new funding models to the table, the company stated.
Red Sauce aims to work with commissioners, collaborators and coproduction partners both in the UK and internationally, including broadcasters, streamers and all content platforms.
Edwards (pictured) takes up his role immediately and will be based in London and the regions. Other members of his team will be announced in the coming weeks.
The executive has served as showrunner on such factual series as The House That Made Me (Nutopia for Channel 4), Mary Queen of Shops (Optomen for BBC2), The Undercover Princes (Objective North for BBC3 and BBC1) and Wife Swap (RDF for Channel 4).
As commissioning editor at BBC Factual, Edwards covered popular factual and factual entertainment across BBC1, BBC2 and BBC3, commissioning series including DIY SOS (BBC1), Mary Berry’s Absolute Favourites (BBC2) and Strictly Soulmates (BBC3).
He also took the lead as diversity champion for BBC Factual, which included launching the cross-broadcaster assistant commissioner scheme with the Creative Diversity Network.
Greg Sanderson, director of television at Zinc Media London, said in a statement: “With this new single label, I want us to become a ‘go-to’ destination for popular factual and an emerging force in factual entertainment.
“Red Sauce is popular TV. As well as being distinctive and playful, it will make great TV for the broadest possible audiences, from digital-first, binge-factual to linear audiences. Alongside our other factual labels, this will bring all Zinc’s popular factual work from London and the regions under one label, giving Zinc a single force behind factual entertainment in a way that hasn’t been possible before.”
Other labels in Zinc’s portfolio include Blakeway, Brook Lapping, Films of Record and Tern Television.