Zinc Media Group is set to launch the production label Supercollider with award-winning British director Mike Christie at the helm.
Supercollider aims to offer premium TV and brand-led content combining Christie’s (pictured) varied work in film, live/event TV and short-form branded content with Zinc, a UK-based factual TV and multimedia content creation company.
Christie has worked with broadcasters such as Sky, the BBC and Apple TV, and joins Supercollider from his own production company, ChristieHQ. At ChristieHQ, he’s currently working on projects including the New Order concert film Education Entertainment Recreation and the trials cycling video Danny MacAskill’s Imaginate for Red Bull.
Zinc says Supercollider will build on the tone and style of Christie’s recent work at his own company.
“Mike has been making amazing programs for over 20 years. Now, with the support of Zinc Media, I think there’s a great opportunity to build and expand on the incredible work he’s been doing so successfully on his own,” said Greg Sanderson, Zinc Media Group’s director, London television, in a release Wednesday (April 21).
“Anyone who knows Mike knows that he’s truly unique. An instinctive blender of genres, he’s mixed factual and sport, action and art to create huge event pieces for television. He has also led very high-profile projects for some of the world’s most exciting brands.”
Supercollider joins other existing labels under Zinc such as Blakeway, Brook Lapping, Films of Record, Red Sauce and Tern Television.
Christie’s varied work has included action sports filmmaking including Jump London for Channel 4 and Inside Incredible Athletes, a feature-length documentary that launched the 2012 London Paralympics campaign. He’s also worked on commercials and content for agencies like AMV, BBDO, Publicis and Universal McCann.
“There is an ever-increasing opportunity in today’s production landscape to create destination films and events — and fusing genres and creating unexpected convergences makes truly stand-out programming,” Christie said in a release on Wednesday.
“We are also in a climate where brand involvement in content is fast on the rise. Zinc is doing more than many other companies in this space; I’m a huge fan of the breadth and ambition of Zinc’s work and what they have achieved in the last few years, so I’m thrilled to be working with them on the launch of Supercollider. We already have our first project confirmed – a major, branded action film – so we are beyond excited to have hit the ground running.”