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CBS All Access to rebrand as Paramount+ in 2021

American entertainment conglomerate ViacomCBS is to rebrand its CBS All Access streaming service to Paramount+ early next year. The new-look video on-demand and live streaming service will be home to more than 30,000 ...
September 15, 2020

American entertainment conglomerate ViacomCBS is to rebrand its CBS All Access streaming service to Paramount+ early next year.

The new-look video on-demand and live streaming service will be home to more than 30,000 episodes and movies and will continue to develop additional original series across the ViacomCBS umbrella of brands, including MTV, CBS, Paramount Pictures, Comedy Central, Nickelodeon and BET, as well as live programming in the form of news and sports.

The company has also been ramping up the service’s original unscripted productions slate with the likes of The Real Criminal Minds, a true crime docuseries based on the long-running ABC procedural from XG Productions in association with CBS Television Studios and ABC Signature; and the Creature Films- and MTV Studios-produced MTV’s Behind the Music: The Top 40, which unlocks MTV’s vault from the past 40 years for an intimate look at the 40 biggest artists of all time.

ViacomCBS will also bring Paramount+ to the international marketplace with an initial debut in Australia, Latin America and the Nordics in 2021.

Additional ViacomCBS streaming services — Showtime, BET+ and Noggin — will continue to run independently as standalone services.

“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” said Bob Bakish, president and CEO of ViacomCBS, in a statement. “With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.” 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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