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HGTV to reimagine “Design Star” with spin-off reality competition

Discovery’s home improvement network HGTV is to revive and reimagine the reality home renovation competition series Design Star. Produced by Lando Entertainment, Design Star: Next Gen, currently in production, will follow a similar ...
November 3, 2020

Discovery’s home improvement network HGTV is to revive and reimagine the reality home renovation competition series Design Star.

Produced by Lando Entertainment, Design Star: Next Gen, currently in production, will follow a similar format to the original series which saw eight interior designers competing in weekly elimination challenges for a US$50,000 grand prize and their own HGTV series.

HGTV Design Star launched the careers of such interior designers as David Bromstad, Jennifer Bertrand, Antonio Ballatore, Emily Henderson and Tiffany Brooks.

Hosted by Allisson Holker Boss (So You Think You Can Dance), the spin-off series will consist of six episodes that challenge eight competitors – including designers, renovators and social media brand-builders – in weekly design tasks.

Like the original format, the winner of Design Star: Next Gen will also walk away with a $50,000 cash prize and their very own HGTV show, however the reimagined competition series will be filmed in an isolated “design hub” community away from typical production locations to ensure health and safety regulations during the COVID-19 pandemic.

Each competitor will be given their own design lab that must be reimagined for each challenge. The community, meanwhile, will provide the competitors with the essentials, from a design center for sketching and a construction workshop to build their creations, to a fully stocked furniture and styling warehouse.

The panel of judges will be helmed by head judge Jonathan Adler, designer Lauren Makk and a rotating cast of celebrity experts.

Design Star: Next Gen is expected to premiere in 2021.

Lando Entertainment’s Brian Lando and Dean Ollins serve as executive producers alongside Discovery’s Bob Kirsh and Maggie Zeltner.

“We’ve assembled an amazing cast of competitors for Design Star: Next Gen who will unleash their creativity to showcase distinctive styles and innovative approaches to renovation,” said Loren Ruch, group SVP of programming and development at HGTV, in a statement. “HGTV Design Star, the original series in the franchise, was an epic success, so fans have a pent-up desire for us to bring the concept back with a fresh spin.”

Ruch added: “The design labs will really force the designers out of their comfort zones and demand truly innovative and creative transformations.”

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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