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Extra: YouTube to celebrate female creators; Jamie Oliver Group hires creative director

YouTube to champion female UK creatives with ‘Creator Spotlights’ franchise YouTube Originals has launched three short-form documentaries that provide intimate insight into the lives of three of its female creators. The three ...
November 30, 2020

YouTube to champion female UK creatives with ‘Creator Spotlights’ franchise

YouTube Originals has launched three short-form documentaries that provide intimate insight into the lives of three of its female creators.

The three documentary shorts are part of the video-sharing platform’s first ever UK-based Creator Spotlights, which seeks to champion its female creators. Featured throughout its inaugural batch of films are gaming and entertainment content creator Yammy, comedian ClickForTaz and beauty blogger Saffron Barker as they reveal a never-before-seen side of themselves to their millions of subscribers.

The films will follow as Yammy introduces her son to her subscribers before vacationing in the countryside, while ClickForTaz will return to her alma mater 10 years later to perform spoken word poetry to inspire the current students. Saffron Barker, meanwhile, will reveal her childhood struggles with hearing loss while exploring the impact the pandemic has had on the deaf community.

The intimate 20-minute documentaries will also examine important topics including mental health, as well as family and disability, with the aim of raising awareness and helping others who may be in similar situations.

The titles are directed by an all-female team, led by Alana McVerry (Yammy), Emma Jones (Taz) and Frankie Fathers (Saffron).

YouTube Originals Creator Spotlights are produced by Grain Media, with executive producers Anna Murphy and Adam Mitchenall. For YouTube Originals, EMEA creative executive Victoria Jaye is executive producer.

James Verity boards The Jamie Oliver Group

The Jamie Oliver Group has appointed James Verity, co-founder of creative design agency Superfantastic, to the newly created role of creative director.

Verity, who previously worked on campaigns for Channel 4 and Penguin Random House, takes up the role in January, reporting into chief content officer Zoe Collins.

The executive previously worked with Oliver on the design and art direction of his cookbooks including 5 Ingredients, Everyday Super Food and 7 Ways.

As creative director, Verity will drive the creative strategy across the business’ content hub and further develop the visual identity of the Jamie Oliver brand.

Alongside Oliver’s cookbooks, TV shows and digital content, the role will work closely with the group’s key international commercial partners including Tesco, Woolworths and Tefal to ensure brand cohesion and synergy across all platforms and territories. The group’s international restaurant portfolio is also within Verity’s creative direction.

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