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Discovery rolls out streaming service; inks distribution deals with Roku, Amazon

Global media company Discovery has launched its new streaming service, Discovery+, available today (Jan. 4) with more than 150 hours of exclusive content at launch. As part of the launch, Discovery ...
January 4, 2021

Global media company Discovery has launched its new streaming service, Discovery+, available today (Jan. 4) with more than 150 hours of exclusive content at launch.

As part of the launch, Discovery has signed distribution partnerships with Roku and Amazon Fire TV. Under the arrangements, Roku’s 46 million users will now have access to the Discovery service, and viewers will also be able to access Discovery+ via Amazon Fire TV streaming devices and Fire TV Edition smart TVs.

Discovery has stated its service will be made available via Prime Video Channels in the near future.

In addition to previously announced partnerships with Verizon in the U.S. and Sky in the UK and Ireland, Discovery has penned a new long-term, multi-platform agreement with Vodafone to bring Discovery+ to Vodafone’s existing 100 million customers in 12 markets across Europe. The multi-year deal covers the UK, Germany, Turkey, Italy, Spain, Romania, Portugal, Greece, the Czech Republic, Hungary, Ireland and Iceland.

Discovery will continue to drive the international expansion of its the nascent direct-to-consumer service throughout 2021, with rollouts planned for 25 key markets including the Nordics, Italy, the Netherlands and Spain. Additional launches are planned for Latin America and in parts of Asia.

In the U.S., Discovery+ is available for US$4.99 per month (an ad-free version is available for $6.99 per month), with the aim of rolling out 1,000 original hours of content in its first year.

Viewers throughout the U.S. now have access to new series and iconic franchisesincluding 90 Day FiancéChopped ChallengeAmy Schumer Learns to Cook: UncensoredMagnolia Table with Joanna Gaines, and Frozen in Time, among others.

Discovery+ also boasts more than 55,000 episodes of series from across its unscripted portfolio, including the Discovery Channel, Food Network, HGTV, Animal Planet, TLC and the forthcoming Magnolia Network.

The service also features top non-fiction content from the likes of A&E, History Channel, Lifetime, Oprah Winfrey Network (OWN), DIY Network, Travel Channel and Science Channel, as well as access to the largest collection of natural history content from British pubcaster the BBC.

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