Montreal producer and distributor Media Ranch has partnered with French broadcaster TF1 to launch the third edition of its French-Canadian format incubator, Horsepower 3.0.
Year three of the format initiative will also see Parisian formats accelerator La Fabrique des Formats joining as a first-year partner, while Quebecor Content, which had previously served as a partner for the program’s inaugural and sophomore editions, marks its return for season three.
The Horsepower format incubator is aimed at creating eight exportable unscripted TV formats from French-speaking Canada. Participants are tasked with developing an original format which will then be pitched to various broadcasters including Quebecor Content and TF1.
Participants will also be paired with veteran format professionals as part of their mentorship. Media Ranch mentors will include founder and president Sophie Ferron (pictured); Phil Kalin-Hajdu, head of content and storytelling; and Amsterdam-based SVP Tanja van der Goes. Quebecor Content and TF1 will additionally provide the participants with format-focused workshops.
The winning format will receive co-development funding from Quebecor Content, while TF1 and Media Ranch will manage production and global distribution. Formats created by remaining candidates may also be developed and distributed.
Isabelle Laperrière’s dating format Heartbreak Hotel, which won Horsepower 2.0, was last year acquired by South Korea’s FormatEast, an SBS Korea initiative, for Asian development and distribution. Quebecor Content is also co-developing Heartbreak Hotel with Media Ranch for Canada.
Those interested in applying for Horsepower 3.0 can find further information on Media Ranch’s website. Submissions will be accepted until Feb. 28. The incubation process will begin March 15 with four months of workshops.
“Media Ranch is known as the go-to company for content creators and producers, attracting and fostering the best talent in the world. Our Horsepower initiative gives the chance to people outside the industry to get into the door,” said Kalin-Hajdu in a statement. “For three years now, Horsepower participants [have] been generating some of the most interesting, distinctive formats in the market today.”