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Chip and Joanna Gaines to launch Magnolia slate on Discovery+, linear network delayed

Chip and Joanna Gaines’ multi-platform Magnolia joint venture with Discovery, Inc. will release an expanded slate of originals on Discovery+ this summer as the launch of its linear network moves ...
February 11, 2021

Chip and Joanna Gaines’ multi-platform Magnolia joint venture with Discovery, Inc. will release an expanded slate of originals on Discovery+ this summer as the launch of its linear network moves to January 2022.

The slate of programming, available from July 15, will include more than 150 hours of premium unscripted content spanning home, food, gardening, design, entrepreneurship and the arts — including the complete first seasons of Fixer Upper: Welcome Home and Magnolia Table with Joanna Gaines.

Additional series include Growing Floret, The Lost Kitchen, Homegrown, Family Dinner and Restoration Road with Clint Harp, as well as the complete Fixer Upper library.

As previously reported, the forthcoming channel will launch on linear television in January 2022 with the DIY Network scheduled to be rebranded as Magnolia Network.

“Our plan has evolved along the way, but our original vision for this network has remained the same. And it is our ongoing desire to create a space, whether in a streaming environment, or on linear television, where people who watch a show on our network leave feeling like it was time well spent. To that end, prior to next year’s linear launch, we are thrilled to continue our partnership with Discovery+ as we launch Magnolia, a fully immersive digital brand experience,” the Gaines’ (pictured) said in a statement.

“Our original plan was to launch in cable and follow in a streaming environment, but the most unconventional of years dealt us challenges and opportunities we never could have foreseen. We flipped that plan on its head — and in doing so had the exciting opportunity to share a robust preview of Magnolia Network with an audience we’ve been so eager to share our work with,” Magnolia Network president Allison Page added.

 

 

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