Global media brand Studio71, a Red Arrow Studios company, has expanded its digital talent roster with 30+ beauty and lifestyle creators for content and/or brand-related representation.
Coming onto the team are Nikita Dragun (pictured), Trixie Mattel, Katya Zamo, Isabel Bedoya, Miz Cracker, Hrush, Snitchery, Roxette Arisa and Strashme, among others.
Studio71 will support these creators with content distribution, optimization, licensing, touring, merchandising and media sales, while also connecting them with a range of premium brands for partnerships. In the case of Dragun, Studio71 will drive advertising initiatives for her YouTube channel.
“Studio71 is committed to working with and signing talent of all different walks of life and we’re proud to say that our beauty and lifestyle creators are one of our most diverse groups,” Joe Hodorowicz, SVP and co-head of talent partnerships at Studio71, said in a statement. “These creators are pushing boundaries with their content and we are so excited to be joining forces with some of the most notable names out there. We’re passionate about assisting in the long-term growth of their channels in order to foster unique opportunities and ensure their programming reaches the largest audience possible.”
The company previously released two beauty series on Facebook Watch including Glam Where I am with Gigi Gorgeous and Make Me Over.
Dragun, Mattel, Zamo, Bedoya and other newly signed digital creators join the likes of Bramty Juliette from The BramFam.
Patricia Galera, senior manager, talent partnerships at Studio71, is overseeing the beauty and lifestyle vertical for the company.