People/Biz

Lorenzo De Maio exits Endeavor Content to form Fremantle-backed venture

Endeavor Content partner and EVP Lorenzo De Maio is exiting the company to form De Maio Entertainment, backed by an exclusive long-term partnership deal with Fremantle. Under the deal, De Maio ...
March 29, 2021

Endeavor Content partner and EVP Lorenzo De Maio is exiting the company to form De Maio Entertainment, backed by an exclusive long-term partnership deal with Fremantle.

Under the deal, De Maio (pictured) will work closely with Fremantle’s senior leadership team and wider group of independent labels and producers to support the growth of the super indie’s scripted and factual slate

The partnership is designed to fast-track the Los Angeles-based start-up’s growth and will provide De Maio Entertainment with full access to Fremantle’s global reach and services.

De Maio, who serves as CEO and founder of the venture, said in a statement: “I am extremely grateful and proud of all we have accomplished as a team at Endeavor Content, having the privilege of working with incredible producers and creators, and bringing global successes to audiences worldwide. I am always looking for new and disruptive opportunities as the business quickly develops, and now is the perfect time to launch this company in partnership with Fremantle. I really admire the vision and leadership of Jen Mullin and Andrea Scrosati and am so excited to be working with all the extraordinary producers and companies in the Fremantle ecosystem to bring exceptional and inclusive storytelling to audiences worldwide.”

Andrea Scrosati, COO of Fremantle, added: “Lorenzo is one of the most creative and skilled executives in the entertainment industry and his track record speaks for itself. We have known each other for a number of years, and I have always been incredibly impressed by his vision and capacity to deliver. I look forward to working closely together with Lorenzo to help bring his project to life, while I have no doubt that with his support, the Fremantle scripted and documentary slate will now accelerate and grow even faster than our already ambitious plans”.

In his most recent role at Endeavor Content, De Maio helped the company to grow by selling premium UK and international shows into the U.S. and worldwide, and then expanding into a full-fledged studio in the U.S. and internationally.

De Maio also oversaw the TV Advisory Group, as well as Endeavor Content Audio, which develops, finances, and produces scripted and non-scripted podcasts.

Prior to joining Endeavor Content, De Maio was president of production at the Dino De Laurentiis Company where he was an executive on the NBC series Hannibal and a producer across its film slate.

De Maio is a member of the Producers Guild of America International Committee and has worked with the Los Angeles Mayor’s Office on the campaign to launch and support the California Film and Television Initiative program.

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