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Half Yard Productions hires Ed Crick, Brittany George for development posts

U.S. non-scripted prodco Half Yard productions, part of Red Arrow Studios, has onboarded Ed Crick as head of development and Brittany George as director of development. The Say Yes to the Dress producer also ...
April 20, 2021

U.S. non-scripted prodco Half Yard productions, part of Red Arrow Studios, has onboarded Ed Crick as head of development and Brittany George as director of development.

The Say Yes to the Dress producer also promoted Janice Mezzetti to COO.

UK-based Crick (pictured left) has worked in development and production across the UK, U.S. and globally for 25 years, most recently serving as global head of content development at Red Bull.

Prior to that, he was managing and creative director at Banijay label Bullseye TV. He also previously  served as director of development for Discovery/TLC and as an executive in the BBC Entertainment team.

Crick has originated and launched such formats as The Bank of Mum and Dad, Gadget Geeks, Think Tank and The Witch Doctor Will See You Now, alongside factual titles including The Search for the Amazon Headshrinkers and Eating with Cannibals.

Prior to joining Half Yard Productions, George (right) worked on the development teams at companies such as Alkemy X, ITV America and Leftfield Pictures.

In addition, she has consulted closely on unscripted concepts with Spoke Studios, DIGA and Momentum Content.

Throughout her career, George has successfully developed for both streaming platforms and cable networks such as Amazon, Discovery, Nat Geo, TLC, MTV and more.

Most recently, she sold and produced the series Dragnificent! and Drag Me Down the Aisle on TLC, as well as the docuseries The 212 on Fuse.

Mezzetti, meanwhile, started her career at the BBC before coming to New York to open a production arm for the BBC factual entertainment department.

She then moved to Optomen Productions, subsequently joining Half Yard Productions in 2011.

Her credits include Top Gear, What Not to Wear, Worst Cooks in America, Hillbilly Handfishin, The Last Alaskans and Say Yes to the Dress.

Dirk Hoogstra, CEO, Half Yard Productions, said in a statement: “With a full slate of productions including season 19 of Say Yes to the Dress, a second season of Dino Hunters and a new National Geographic series, 2021 is shaping up to be a busy year and I know we’ve got the best team in place to deliver more great programming.”

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