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Tubi plots original content rollout for the fall, including documentaries

Tubi, Fox Entertainment’s streaming platform, unveiled on Friday (April 30) plans to roll out feature-length originals beginning this fall. The free streaming service will debut more than 140 hours of original content including ...
April 30, 2021

Tubi, Fox Entertainment’s streaming platform, unveiled on Friday (April 30) plans to roll out feature-length originals beginning this fall.

The free streaming service will debut more than 140 hours of original content including documentaries from Fox Alternative Entertainment, animated films from Bento Box Entertainment and premium thriller, horror, sci-fi, romance and western films.

“Working together as one, we are combining all of our skills and talents with Tubi’s data-driven technology, to produce original content that speaks directly to Tubi’s passionate streaming audience,” Fox Entertainment CEO Charlie Collier said in a statement.

The move comes a little more than a year after Fox bought the streaming service. Its library already includes more than 30,000 films and TV series from more than 250 content partners, along with access to live local and national news channels.

While no specific titles have yet been announced, the original documentaries planned for release on Tubi will cover topics such as true crime, paranormal stories, the British royal family and the sinking of the Titanic. Tubi’s original projects will also be incorporated into seasonal and tentpole programming, with mention of shark event programming coming later in the year. 

Fox reports that 798 million hours of content were viewed on Tubi in the first quarter of this year, up 54 per cent year over year. A platform-best 276 million hours were watched on the platform in March.

In 2020, more than 2.5 billion hours of content was streamed on Tubi.

Additional audience data released by Tubi showed the streaming platform’s median age is 37 years old, and 39 per cent of its audience identifies as multicultural. Also, 68 per cent of its audience doesn’t watch other ad-supported streaming services.

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