Streaming service HBO Max has struck a deal to license the Love Productions format for a local Mexican version of The Great Bake Off.
The show will be HBO Max’s first original unscripted series in Mexico. The 10-part series is currently in production in Mexico City and will be produced by WarnerMedia Latin America, which has previously adapted the show in Argentina and Chile. The Great Bake Off will be a celebrity version of the popular cooking show, with local stars looking to win the title of best celebrity amateur baker.
The pact makes Mexico the fifth country in Latin America to adapt the format, following a deal between BBC Studios Distribution and Uruguay’s Canal 4 earlier this month. The Great Bake Off has also been licensed in Brazil, France, Spain, Morocco and Slovakia.
“We’ve seen a strong appetite for big brands like The Great Bake Off in the region, and I am thrilled that this latest agreement with HBO Max will be our fifth local adaptation in Latin America,” said André Renaud, BBC Studios’ SVP, global format sales, in a statement. “Viewers are hungry to find feel-good and entertaining content across new platforms and services and our flexible approach at BBC Studios means that we work closely with our partners to bring incredible formats like this to a wider audience.”
Photo: The Great British Bake Off/Channel 4