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Comcast and ViacomCBS to launch SkyShowtime streaming service

Comcast and ViacomCBS have partnered to launch a new SVOD service in more than 20 European territories. SkyShowtime will be available to 90 million homes and boast a portfolio that includes ...
August 18, 2021

Comcast and ViacomCBS have partnered to launch a new SVOD service in more than 20 European territories.

SkyShowtime will be available to 90 million homes and boast a portfolio that includes NBCUniversal, Sky and ViacomCBS titles from Showtime, Nickelodeon, Paramount Pictures, Paramount+ Originals, Sky Studios, Universal Pictures and Peacock. In total, SkyShowtime will include more than 10,000 hours of titles including first-run, new films and TV seasons launching each month.

The service is expected to launch next year, subject to regulatory approval. It will be available to consumers in Spain, Portugal, Sweden, Norway, Poland, Denmark, Hungary, Netherlands, Czech Republic, Finland and more.

“With the launch of SkyShowtime we are well positioned to utilize our global content engine to create a compelling streaming offering, quickly and at scale, with a smart strategic phased investment,” said Raffaele Annecchino, president and CEO of ViacomCBS Networks International, in a news release.

“As a complement to our recently announced Paramount+ partnership with Sky in the UK, Italy, and Germany, SkyShowtime represents a huge opportunity to accelerate our market expansion and build a leadership position in SVOD in Europe.”

The partnership is a joint venture with equal investment and joint control by ViacomCBS and Comcast. Further details about SkyShowtime’s service, including the subscription price, will be announced later, the company said.

The news comes after Sky axed its Sky1 brand and announced its new flagship brand Sky Showcase in July. The linear-only channel curates top shows from across Sky’s portfolio.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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