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Spirit Studios and BrewDog partner for feature doc on shark extinction threat

UK activist content prodco Spirit Studios is following up its 2016 mental-health awareness campaign #IAMWHOLE with a new mission-driven documentary project, Mission Finpossible, which aims to highlight the threats facing the ...
January 10, 2022

UK activist content prodco Spirit Studios is following up its 2016 mental-health awareness campaign #IAMWHOLE with a new mission-driven documentary project, Mission Finpossible, which aims to highlight the threats facing the world’s shark species.

The feature doc is being produced in partnership with James Watt, co-founder of the Scotland-based multinational brewery and pub chain BrewDog.

“Spirit Studios’ mission is to create content that effects change through entertainment, and when we heard about the project we knew we had to get involved,” said Matt Campion, co-founder and creative director of Spirit Studios.

“Not only are [we] focused on creating an impactful film that will drive awareness and change attitudes around the issue of shark extinction, [but we also] aim to encourage ‘couch activism’ and inspire people to make the changes needed to reverse the decline of these magnificent, much misunderstood and indispensable creatures.”

The plight of sharks has attracted much attention in the documentary and non-fiction field in the past several years, perhaps most notably in the form of the late Rob Stewart‘s feature docs Sharkwater from 2006 and its 2018 sequel, Sharkwater Extinction. More than 120 million sharks are killed by humans every year, primarily for the purpose of using their fins in soup. This over-exploitation has resulted in the borderline-disastrous population decline of several shark species, to the extent that some of them now face extinction.

Mission Finpossible will combine archival footage and contributions from leading global shark experts with a scripted dramatic element. The film, which is currently in production, will be complemented by an exclusive new beer release from BrewDog, proceeds from which will be donated to shark support groups around the world.

“Ninety percent of the world’s sharks have been killed in the last 50 years. Unless something changes quickly, sharks face extinction, and if that happens the whole ocean ecosystem will fall apart,” said Watt, who is co-executive producing the film with Spirit’s Campion and Martin Sadofski. “I am really excited to be working with Matt and the team at Spirit on this completely new type of documentary where we put the viewer firmly in the driving seat.”

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