Chris Bonney, most recently senior vice president, sales and acquisitions at Warner Brothers International Television Production, is joining Canadian-headquartered producer/distributor Cineflix Media as CEO, rights.
Bonney will take up the new post effective February 2012 and will report to CEO Glen Salzman. Working out of Cineflix’s London office, he’ll be tasked with developing Cineflix Media’s long-term strategy regarding globally exploiting its intellectual property on all platforms.
Paul Heaney will continue to serve as president and MD of Cineflix Rights, overseeing the television distribution business.
“We are delighted Chris Bonney is joining Cineflix,” said Salzman. “He has the strategic vision, background and experience to drive the company’s commercial growth, as we are projecting a substantial increase of both our production and rights divisions.”
“While it was a tough decision to leave a great situation and some highly valued colleagues at Warner Bros., I’m really excited to be joining the hugely talented Cineflix team to help build on its success and take it to the next level,” added Bonney.
Prior to Warner Bros., Bonney was managing director of Outright Distribution and a board director for UK indie Shed Media, where he oversaw the distribution strategies for scripted programs, factual series and formats including Who Do You Think You Are?, Supernanny and The World’s Strictest Parents.
Bonney’s hiring follows other key exec appointments at the company, including that of Lisa Levenson as executive vice president of programming, based out of the company’s new LA office; Vlad Wolynetz as president of production; and Camilla Lewis as MD at Cineflix Productions UK.
In production news, the UK production office is behind a recently announced Discovery Networks International series, Salvage Hunters, which premieres on Discovery Channel in Denmark, Finland, Greenland, Iceland, Norway and Sweden in October and will roll out across the rest of Europe, the Middle East, Africa, Asia-Pacific and Latin America through the end of the year. The 10-part series follows modern-day treasure hunter Drew Pritchard as he travels through the UK in search of hidden booty.