ZDF Enterprises and Studio Hamburg Distribution and Marketing (SHDM) have formed a 50-50 joint venture to secure the rights to movies and TV programs to distribute on DVD and Blu-ray, under the name Studio Hamburg Enterprises (SHE).
The deal covers the marketing of stock footage material, including nearly 1,500 titles drawn from each company’s German TV archives.
ZDF’s portfolio comprises original programming and licenses acquired through coproductions, distribution mandates and other sources. Jens Uwe Welge, head of home entertainment for SDHM, and Peter Lang, ZDFE’s head of merchandising, will run the new venture, which is based in Hamburg and has a branch office in Mainz.
SHE will handle 120 to 150 planned DVD releases throughout the coming year, including the six-part TV adaptation of Ferdinand von Schirach’s Verbrechen (Crime).
“We are convinced that we will be able to further strengthen our position in the DVD market, which remains important, by bringing together an experienced, high-profile partner and our own very attractive program catalog,” said Alexander Coridaß, president and CEO of ZDFE.
“It enables us to strengthen our joint marketing activities relating to archive programs and to acquire attractive material and licences both home and abroad,” added Peter Theim, managing director at SHDM.