Russia’s DTV orders “Upgrade” from Armoza

The Russian broadcaster has ordered 30 half-hour episodes of the game show format, which challenges contestants to gamble their personal belongings on their ability to answer trivia questions.
February 29, 2012

Russian broadcaster DTV has ordered 30 half-hour episodes of the game show format Upgrade from Tel Aviv-based Armoza Formats.

The series is in production with Mir Reality under the title О.B.T Obmen Bytovoi Tekhniki (Home Appliances Exchange) and will premiere on March 12.

The format goes into people’s homes and challenges them to gamble their appliances on their ability to answer trivia questions. If they get the answers right, they win new appliances; if they lose, their old appliances are taken away. The Russian version will be hosted by Alexey Kulichkov of Russian Cash Cab fame.

The format also airs on in Norway, Canada, Switzerland, South Korea, Romania, and Turkey. It is Armoza’s third commission in the Russian market in the past six months, after MTV Russia ordered the dating format Foreplay and CTC picked up a pilot for Comedians at Work.

“Our international roll out of Upgrade continues strongly based largely on the fact that the format fulfills a basic human wish: the desire to upgrade one’s belongings, whether they’re cell phones or kitchen appliances,” said Armoza CEO Avi Armoza.


About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at, and you can follow her on Twitter @MegKashty