Russia’s DTV orders “Upgrade” from Armoza

The Russian broadcaster has ordered 30 half-hour episodes of the game show format, which challenges contestants to gamble their personal belongings on their ability to answer trivia questions.
February 29, 2012

Russian broadcaster DTV has ordered 30 half-hour episodes of the game show format Upgrade from Tel Aviv-based Armoza Formats.

The series is in production with Mir Reality under the title О.B.T Obmen Bytovoi Tekhniki (Home Appliances Exchange) and will premiere on March 12.

The format goes into people’s homes and challenges them to gamble their appliances on their ability to answer trivia questions. If they get the answers right, they win new appliances; if they lose, their old appliances are taken away. The Russian version will be hosted by Alexey Kulichkov of Russian Cash Cab fame.

The format also airs on in Norway, Canada, Switzerland, South Korea, Romania, and Turkey. It is Armoza’s third commission in the Russian market in the past six months, after MTV Russia ordered the dating format Foreplay and CTC picked up a pilot for Comedians at Work.

“Our international roll out of Upgrade continues strongly based largely on the fact that the format fulfills a basic human wish: the desire to upgrade one’s belongings, whether they’re cell phones or kitchen appliances,” said Armoza CEO Avi Armoza.


About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.