Nordic World takes on YLE’s formats catalog

Program sales alliance Nordic World is to represent Finnish public broadcaster YLE's formats catalog, as part of the exclusive format representation deal.
March 8, 2012

Program sales alliance Nordic World is to represent Finnish public broadcaster YLE’s formats catalog, as part of the exclusive format representation deal.

Nordic World will represent past and future formats developed, owned and controlled by YLE, including quiz show Your Mum Was an Ape and reality format Do You Want To Be an Astronaut.

The YLE deal is Nordic World’s first format representation agreement with a Nordic public broadcaster. “Finland punches well above its weight in terms of formats,” said Jan Salling, chief operating officer and director of sales of Nordic World. “Its producers are clever, technologically savvy and unafraid to take risks. “They also – because they work on the smallest budgets in the Nordic territories – know how to produce shows that look a million but actually cost half.”

Tuija Snellman, head of sales at YLE, added: “We know Finland produces great formats — and we believe it’s time the world got to know it too. This deal with Nordic World will ensure that our homegrown shows reach the widest possible international audience. It also reinforces our public-service mandate to nurture and encourage our local production ecosystem.”

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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.