Ross Greenberg joins Hoff Productions

The former director of development at 10x10 Entertainment takes on the same role at Hoff Productions, where he'll work out of its LA office.
June 14, 2012

Ross Greenberg, former director of development at Los Angeles-based 10×10 Entertainment, is moving to Hoff Productions in the same capacity, as the San Francisco-headquartered prodco behind Animal Planet’s Man-Eating Super Croc and National Geographic Channel’s Hooked: Monster Fish beefs up its development team.

Greenberg, who has also worked in development for Shed Media U.S. and World of Wonder, will be working out of the company’s LA office.

Hoff Productions has also appointed Alex Hoff, previously an associate producer for the company, as development producer. He will continue to work out of the company’s office in Washington, DC.

Both men will work with Hoff Productions’ SVP for development and programming Melanie Chilek.

“This structure reflects our strategic shift to expand beyond the San Francisco base and be close to our clients.” said Michael Hoff, president and executive producer at Hoff Productions.


About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.