Banijay International takes “Origins of Love” to CEE

Nordisk Film TV's reality dating show Origins of Love (pictured) has sold into Ukraine, while game show Trust has sold to Turkey.
July 18, 2012

Banijay Group company Nordisk Film TV’s reality dating show Origins of Love (pictured) has sold into Ukraine, while game show Trust has sold to Turkey.

1+1 Ukraine has licensed the Origins format, and 12 x one-hour episodes will be produced for local audiences.

The series sees four single people from immigrant communities turning to the “old country” to find the right partner. Interested singles from their families’ home countries are invited to write letters to the show’s participants, and after suitors are whittled down to eight, those eight travel to the participant’s country to vie for his or her affection.

The Ukrainian version will have a lead cast member that is likely an American of Ukrainian descent, according to Banijay International.

Meanwhile, ATV in Turkey has picked up Trust, which will air in September.

The 12 x one-hour game show puts two strangers together to answer questions in a studio quiz. The twist is that at random, each contestant will have the chance to betray his or her partner and take all the cash.

“CEE continues to be a burgeoning marketplace for new ideas and we love doing business with all of our clients there,” said Karoline Spodsberg, Banijay International’s managing director. “Although the region is large, one has to account for the wide-ranging cultural differences of each nation and luckily our catalog caters for all of their eclectic tastes very well.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.