Banijay International is opening a London office, with several staff from the company’s Paris and Copenhagen offices relocating to the new outpost, as part of an effort to increase its UK presence.
The distribution arm of Banijay Group is aiming to add a number of new team members to the London base, which will be a central hub for the company.
In additional Banijay International news, the company says it is increasing its focus on format acquisitions from the U.S. market, by relocating global acquisitions manager Fanny Baudry to LA. She will be charged with strengthening relationships and building new creative partnerships in the U.S.
“Over the last two years Banijay International has grown from a small entity to a busy, bustling team, constantly on the road meeting with clients and assessing the industry landscape across all continents,” said Karoline Spodsberg, Banijay International managing director.
“However, our boutique way of working with both format owners and clients has stayed the same and by centralizing the full team in London, we will be able to optimize all the synergies within our team and at the same time make sure we deliver top quality to all our partners.”