British pay-TV giant BSkyB has tapped Adam MacDonald (pictured) to head up flagship channel Sky 1 as director after Liam Keelan turned down the job to join BBC Worldwide.
MacDonald, who will also oversee Sky 1+1 and Sky 2, is currently VP of programming for A+E Networks UK where he is responsible for commissioning programs for History, Crime & Investigation Network, Bio and Military History in the UK, Africa, Middle East and other European territories. Before that he was creative director at IWC Media, where he executive produced Iron Chef UK for Channel 4 and Wreck or Ready for BBC1.
He was also the controller of daytime and digital factual for ITV, worked as head of daytime at Channel 4 and was head of planning and scheduling for BBC1.
“I have totally loved my time at A+E Networks UK and we have made huge strides forward with our portfolio of channels both in the UK and internationally,” MacDonald said in a statement. “I’ll miss the team greatly – but they are incredibly well equipped to continue the impressive progress the company is making.”
He will replace Stuart Murphy, who will assume the expanded role of director of Sky’s entertainment channels, including Sky 1, Sky Living, Sky Atlantic, Sky Arts, Challenge and Pick TV, later this year.
“He’s an ideal appointment – not only has he already run History to great success, but he shares our values of excellence and fun,” Murphy said of MacDonald. “We can’t wait for him to join our fantastic commissioning and channel teams.”
Murphy initially recruited former BBC Daytime controller Keelan to oversee Sky 1 but he later declined the role to become BBC Worldwide’s global editorial director, a newly created position.